White Hat, Black Hat and Gray Hat SEO

Various techniques are used for search engine optimization, or SEO. One way to group these techniques is with hat terminology: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered unethical SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization.  White Hat SEO White hat SEO is ethical...

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21 Social Media Marketing Statistics

Sick of hearing that social media is just a buzzword? Are you looking for hard statistics so that you can prove to your boss that social media is worth the investment? Looking for some pick up lines at the next social media meetup? Hey, did you know that Facebook-connected shoppers are 9 times more likely to share content with friends? Mind if I buy you a drink?21 Social Media Statistics That May Shock You 1.    Online...

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What is SEO? Top 10 Reason for SEO

Now you have probably been asleep for the past few years if you haven't heard of SEO but hearing about something and knowing what it means are two different things! So just What is SEO? Search Engine Optimisation (SEO) is a technique that enables websites to be found when people type in certain keywords and phrases into the search box on a browser.  Say, for instance that you searched recently for restaurants in North London, those sites that came up on page one would most likely have had some SEO work to get them to the top positions and...

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What is Content Duplication and Content Syndication?

Duplicate content is when you have large blocks of text that are identical between several different URLs. This can happen when you offer a printer-friendly page allowing your visitors to print a specific page without the extra advertisements and navigation. In this case, the main page and the printer-friendly version are considered duplicate content. Even a mobile-friendly website in addition to your other website can be considered duplicate content. If you have a number of short pages on your website, you may have duplicate content....

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