Latest Google Panda Updates with Dates - Panda Update SEO

Google has confirmed that they ran a refresh to the Google Panda algorithm on Wednesday, November 21st.

On November 20th, we asked Google about a Panda refresh – since we were fairly confident there was some sort of update. Google told us there was no update but google update would be coming within 7 to 10 days. The update came a day later, not several days later.

This would make this the 22nd Panda refresh we’ve tracked. The 21st Panda refresh was on November 5th and impacted about 1.1% of English queries. This update, Google told us 0.8% of English queries were affected to a degree that a regular user might notice.

Here are all the releases so far for Panda:

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)

Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)

Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)

Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)

Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)

Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)

Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)

Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)

Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)

Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)

Panda Update 11, Feb. 27, 2012 (no change given; announced)

Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)

Panda Update 13, April 19, 2012 (no change given; belatedly revealed)

Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)

Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)

Panda Update 16, June 25, 2012: (about 1% of queries; announced)

Panda Update 17, July 24, 2012:(about 1% of queries; announced)

Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)

Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)

Panda Update 20, Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced

Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)

Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; 0.4% worldwide; confirmed, not announced)

Source from: tinyurl.com/bpjb4qt

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SEO Friendly Website Designing

                            

SEO (Search Engine Optimization) friendly website is build up with use of techniques as well as practices which are approved by search engines in order to get better rankings during searches of keywords. A good SEO friendly website will not only land in top positions but it will also provide a high quality experience for the users.

Sound pictured as well as an intended web sites are fundamental part of every organization’s communication desires. Website is an integral part of your image, identification and communication strategy. Quality SEO friendly web designing is critical for success in the modern www and Internet World.

Need of SEO Friendly Web designing:

• To get better visibility at the Search Engines like Yahoo, Google, MSN etc.
• Helps to achieve popularity and in building a unique brand image.
• Provides direct interaction with visitors as well as potential customers.
• Offers good and entertaining presentation which attracts visitors’ attention.

Features of SEO friendly Web Design:

Presentation: In today’s time of Web 2.0, presentations and looks have been the key for internet marketing so it should involve everything such as graphics, textures, colors, tones and so on.

Content Management: As we know that unique content is the key necessity to make a great impact on the minds of visitors so it should be written with the concern of customers and on the focus of your website.

Technical Aspects: Use HTML coding, alignments, graphic designs, flash, multimedia and other things which combine together to form an exclusive web design.

User-Friendly: That makes browsing as well as navigation easy and is less time consuming.

CSS Style sheet: CSS style sheet can standardize the appearance of your website so to format your web design use the CSS style sheet.

A successful site begins by carefully planning a rewarding user experience. Our creative Website Designer’s team delivers the following services:

• User interface design
• Site Layout design
• Site Re-design
• Site flow and navigation
• HTML integration with backend technologies
• Logo designing
• Ad Banners
• Promotional Newsletters
• Website Maintenance
• Stationery Design – Letterhead, Business Cards, Brochures etc.
• Print Design
• Corporate Identity
• Character Development
• Flash Animation
• SEO Friendly Shopping Carts Development

Points considered by web designers for SEO friendly web designing

• They stature out what you want to do and make a plan according that.
• Always keep design clear, simple, consistent and user friendly.
• Create a simple design layout that makes it easier for you to build your website.

The look and feel of your website is one which is a considerable superficial idiom of your inner thoughts. Successful web communication comes from grabbing your visitors’ attention and providing a website that is comfortable to use. Target SEO is the best to create both static and dynamic website design. We can design and build a great looking web site in HTML, which can vary from basic content viewable with any browser, to pages utilizing JavaScript, DHTML, ASP etc. We can guarantee that the website has been created with all the necessary capabilities and structure to provide a good start.

Source from: tinyurl.com/cx4wagj

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What is Web 2.0 in Search Engine Optimization

                                     

Web 2.0 refers to Internet activities, applications, or sites that are interactive, shared, or collaborative. If you think about your own ‘net use over the course of the past five years, you’ll realize that most of it is Web 2.0. The Internet of the 1990s was far more static. Consider: If you had a historical hobby in 1997, you might have put up a website dedicated to the Battle of Gettysburg or the sinking of the Lusitania. Today you are far more likely to edit Wikipedia entries, or put up your own Wiki, or create a blog. All of these invite interaction, discussion, and comment: You’ve moved from Web 1.0 to Web 2.0.

For SEO, Web 2.0 offers an array of additional ways to boost the authority and SERP presence of your site. Web 2.0 is, in fact, essential to modern SEO.

Social Media

Wikis, blogs, videos, writing communities social media is interaction and collaboration on media via the Internet. Blogs, YouTube, Squidoo, Hubpages, Wikis, and a wide variety of other sites can talk about your business, link to your business, and connect users to content and to you. Interacting on social media sites will tend to boost the value of your content there, so we maintain an ongoing presence on several such sites.

• Create the social media content.

• Link to it.

• Bookmark it.

• Interact about it.

Social Bookmarking

Social bookmarking sites such as Delicious, Reddit, Stumbleupon, and Digg allow you to bookmark and tag an entire site or an individual page anywhere on the web, and share it with your friends, or publicly. Bookmarks function as links back to a site, and so have SEO value. They can also increase traffic, because shared bookmarks can become increasingly popular. Bookmarking sites are interactive. For example: You can sign up for Stumbleupon via your Facebook account. You share all your bookmarks with your Facebook “friends.” They note your interest in a certain topic, look at your bookmarked sites tagged with that topic, visit those sites, and bookmark them as well.

• Create social bookmarking accounts.

• Bookmark your site, your Web 2.0 sites, and other sites in your link cloud.

• Interact across bookmarking networks and encourage additional bookmarking.

Social Networking

Web 2.0 sites designed primarily for people to find, connect with, and interact with other people. Social networking sites like Twitter, Facebook, and LinkedIn are not geared around media, bookmarks, or anything other than creating networks of like-minded people, primarily friends, colleagues, schoolmates, and so on.

• Create custom Facebook pages where you can promote interaction with your business.

• Create custom Twitter pages to give a “face” to your tweets.

• Help you link your main site to your social networking efforts.

Source from: tinyurl.com/dxdvmgu

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On Page Optimization Process

In the present cut-throat competitive age, getting Top ranking in the Search Engines is not that easy for many. Search Engines are getting faster and smarter day by day and there good content is not just enough to promote a website. Among all the aspects associated with a website promotion, on page optimization occupies the most important position.

On page optimization is one of the initial steps every professional should adopt in order to succeed in the rank achievement war in the search engines. In onpage optimization, SEO process should be performed in every part of a website. Some of the major things to be done in onpage optimization are:

The first and foremost thing that needs to be clear that the type of website for which onpage SEO will be done and who are the target audience. According to these factors, on page SEO process should be started.

While purchasing a new domain and choosing a domain name, one should be very conscious. If the existing website is a few months aged then there is no need to go for a new domain, because the search engines consider the age factor of site when giving it a rank.

The website for which on page SEO optimization will be done should be easily understandable so that the people you are targeting get attracted towards the website and keep their attention on it.

Before starting the onpage SEO process, the concerned website should be evaluated in terms of its navigation structure, W3 capability and user friendliness.

Observing competitors is a vital step which should be followed before starting the on page SEO process. Through this process, it will come to the spotlight that what is working and what is not.

Keyword research is the most important aspect of on page SEO optimization process, because keywords are the primarily element to customise a website. More appropriate and focused will be the keywords; more prominent will be the onpage SEO.

After choosing the most appropriate keywords, an SEO professional needs to find a search engine friendly site-map, which would help the search engines to index all the pages of the website.

Though now Google does not follow the keywords mentioned in the meta tags, but still there are certain search engines which follow the conventional way. That's why meta tags should be keyword-rich and those keywords should appear in the website's body text.

All the major images of the website should be tagged so that they can come on the image search result on the search engines.

The keywords present in the website's content should be of proper density. If the density of the keywords get higher then it would treated as keyword stuffing and for doing so, the search engines may ban the website.

One of the most important steps of onpage SEO optimization is proper usage of keywords in the link anchor text. The anchor line should contain the maximum keywords relevant with the website. It has often been seen that despite of not having good content, some sites come in good rank and that's because of their keyword-rich Anchor text.

Source From :http://tinyurl.com/cla7dka

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White Hat, Black Hat and Gray Hat SEO

Various techniques are used for search engine optimization, or SEO. One way to group these techniques is with hat terminology: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered unethical SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization. 

White Hat SEO

White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site. Successful white hat SEO is slower than black hat SEO and is an on going process.

Examples of white hat SEO techniques

Content

·   Researching relevant keywords, both short ail and long tail keywords.

·   Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags.

·  Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages.

·      Adding fresh content regularly.

Coding

·    Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly.

·    Making sure that all the code is valid (or at least won't stop search engine bots).

·     Creating site maps so that every page is linked to and search engine bots can crawl every page.

·  Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl.

Linking

·     Creating quality content that other people will want to link to.

·      Asking to have directories and other relevant websites link to the site.

·     Optimizing pages for social media in the hopes of attracting social media links.

·      Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO).

Black Hat SEO

Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page's position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results, and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it.

Black hat SEO techniques are used for two reasons:

·      They work — until search engines find out about them and they don't work.

·   Some people don't understand that black hat SEO techniques can get their sites penalized by or banned from search engines.

Even if search engines can't detect the black hat SEO techniques, competitors of sites that employ black hat SEO techniques can spot them and do report them to search engines.

Examples of black hat SEO techniques

Content

Keyword stuffing

·      Overusing keywords in comment tags, alt tags, and meta tags.

·    Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background.

·      Overusing keywords in visible text, to the point where their repetition is apparent to readers.

Deceptive content

·      Doorway or gateway pages: Pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content.

·    Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods.

Linking

·     Link farms: Pages with unrelated links solely for the purpose of creating more links to target pages.

·     Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it's considered unethical).

Gray Hat SEO

Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines (although a search engine penality could result). They're questionable SEO techniques but not in the same category as black hat SEO techniques. However, what's considered gray hat SEO today might be black hat SEO next year.

Examples of gray hat SEO techniques

Content

·    Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing.

·      Publishing duplicate content at different sites.

Linking

·     Link building where relevance is less important.

·     Planned three-way linking.

·     Using paid links.

Read more: http://tinyurl.com/9gl3r4l

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21 Social Media Marketing Statistics

Sick of hearing that social media is just a buzzword? Are you looking for hard statistics so that you can prove to your boss that social media is worth the investment? Looking for some pick up lines at the next social media meetup?

Hey, did you know that Facebook-connected shoppers are 9 times more likely to share content with friends? Mind if I buy you a drink?

21 Social Media Statistics That May Shock You

1.    Online adults aged 25-54 are 23% more likely than the average U.S. Internet user to follow a brand via social networking. Think about your audience and see where they are most likely to follow your brand.

2.    Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Customers are turning to social media outlets to unleash their frustration or questions. Make sure you are actively engaged on your social networks.

3.  49% of the top 20% of B2B marketers in generating leads through social media integrate online video with social media, compared to the industry average of 32%. Video Marketing is a powerful tool that personalizes your brand and increases conversions. 

4.    Social technologies could potentially contribute $900B to $1.3T in annual value across four industry sectors.  It’s no longer a buzzword; social media is changing how brands interact with their customers. 

5.    People are most likely to engage with branded content on social media that contains pictures (44%), status updates (40%) and videos (37%). Lujurehas a great post about how to increase engagement on your fan page. 

Facebook

1.   Facebook-connected shoppers are 9 times more likely to share content with friends. Give your Facebook Connected users ample ways of sharing your content or product. 

2.    Users who log into third-party sites with Facebook Connect spend an average of 50% more time on those sites and view twice as many pages.  When people login with their Facebook account, there is a sense of trust that they are giving you. Use it wisely and give them a good conversion path to follow. 

3.    20% of Facebook users have purchased something because of ads or comments they saw on the site.  A combined effort of social media campaigns along with ads can yield great results. 

4.    Facebook links posted from 1pm to 4pm EST result in the highest average click throughs. Consider using an image or video with each post to drive engagement. 

Twitter

1.  Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags.  Make sure you are utilizing relevant and trending hashtags in your tweets. 

2.    U.S. consumers who use Twitter follow an average of 8.5 retail companies on the site. Figure out what your followers want from you and keep them engaged.

3.    Tweets containing less than 100 characters received 17% higher engagement than longer Tweets. Even with just 140 characters, shorter relevant content performs best.

4.    Twitter posts from 1-3pm EST Monday through Thursday get the highest average click throughs.  Try using tools like Buffer or Timely to auto schedule your posts.

Pinterest

1.  Pinterest generates over 4x as much revenue per click (attributable to first touch) as Twitter and 27% more revenue per click than Facebook.  Now that anyone can join Pinterest, there are no more excuses 57% of Pinterest users interact with food-related content, the #1 category of content. Bonobos sells men’s clothing, but has a pinboard of ShitNinjasEat. Lesson is to get creative with your Pinterest presence.

2.    Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. Airbnb does a great job of posting great photos to inspire new travel destinations.
3.  The average order on Shopify by customers referred by Pinterest is $80, compared to $40 for Facebook. Consider pinning items currently on sale or seasonal pieces to drive engagement and conversions.

Google+

1.   Google+ pages appear in search results for 30% of brand term searches for brands with G+ pages, up from 5% in February 2012. 

2.   It’s no secret that search is becoming more social. Make sure your brand has a presence on Google+.

3.  The most commonly circled brands on Google+ are in the electronics industry, followed by beverages, internet services, and apparel. If your brand falls into any of the above categories then increase your Google+ activity. 

4.    40% of marketers use Google+, 70% want to learn more about it and 67% plan on increasing Google+ activities. Google+ will remain an integral part of social media and organic search. 

5.   The leading occupation among Google+ users is student, with 20%.

Source: http://tinyurl.com/c6olbye

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