Thursday 31 May 2012

Google Updates in 2012

Penguin 1.1 - May 25, 2012
Google rolled out its first targeted data update after the "Penguin" algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.

Knowledge Graph - May 16, 2012
In a major step toward semantic search, Google started rolling out "Knowledge Graph", a SERP-integrated display providing supplemental object about certain people, places, and things. Expect to see "knowledge panels" appear on more and more SERPs over time.

April 52-Pack - May 4, 2012
Google published details of 52 updates in April, including changes that were tied to the "Penguin" update. Other highlights included a 15% larger "base" index, improved pagination handling, and a number of updates to sitelinks.

Panda 3.6 - April 27, 2012
Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.

Penguin - April 24, 2012
After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.

Panda 3.5 - April 19, 2012
In the middle of a busy week for the algortihm, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.

Parked Domain Bug - April 16, 2012
After a number of webmasters reported ranking shuffles, Google confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued). This was not an intentional algorithm change.

March 50-Pack - April 3, 2012
Google posted another batch of update highlights, covering 50 changes in March. These included confirmation of Panda 3.4, changes to anchor-text "scoring", updates to image search, and changes to how queries with local intent are interpreted.

Panda 3.4 - March 23, 2012
Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.

Search Quality Video - March 12, 2012
This wasn't an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google's process and their priorities.

Panda 3.3 - February 27, 2012
Google rolled out another post-"flux" Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

February 40-Pack (2) - February 27, 2012
Google published a second set of "search quality highlights" at the end of the month, claiming more than 40 changes in February. Notable changes included multiple image-search updates, multiple freshness updates (including phasing out 2 old bits of the algorithm), and a Panda update.

Venice - February 27, 2012
As part of their monthly update, Google mentioned code-name "Venice". This local update appeared to more aggressively localize organic results and more tightly integrate local search data. The exact roll-out date was unclear.

February 17-Pack - February 3, 2012
Google released another round of "search quality highlights" (17 in all). Many related to speed, freshness, and spell-checking, but one major announcement was tighter integration of Panda into the main search index.

Ads Above The Fold - January 19, 2012
Google updated their page layout algorithms to devalue sites with too much ad-space above the "fold". It was previously suspected that a similar factor was in play in Panda. The update had no official name, although it was referenced as "Top Heavy" by some SEOs.

Panda 3.2 - January 18, 2012
Google confirmed a Panda data update, although suggested that the algorithm hadn't changed. It was unclear how this fit into the "Panda Flux" scheme of more frequent data updates.

Search + Your World — January 10, 2012
sonalization - aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off personalization. 

January 30-Pack - January 5, 2012
Google announced 30 changes over the previous month, including image search landing-page quality detection, more relevant site-links, more rich snippets, and related-query improvements. The line between an "algo update" and a "feature" got a bit more blurred.

Wednesday 30 May 2012

SEO Interview Questions and Answers

Que. What is Page Rank in SEO?
Ans. Page Rank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page.

Que. What is Back links?
Ans. A back link is a link from an external page (a different domain) to a page of your website. They are also called incoming links.
Back links tell search engines how popular your website is, giving them the information to rank your website (or a page from your website).

Types of Directory Submission.
1. General submission
2. Regional Submission
3. Niche Submission

What is Social Bookmarking?
Social bookmarking use for to increase the back links of websites, as well as increase the traffic of website and crawl the websites by Google, thus there are three benefits of social bookmarking.

  • Increase the back links
  • Get the traffic
  • Get the crawling or cache

Types of Bookmaking
1. Social Networking
There are many sites of Social Bookmarking like face book, twitter, myspace, orkut. These types of bookmarking much help for crawling and back links.

2. Social Bookmarking
To submit website descriptions, title, keywords to the social bookmarking sites also help to increase the visibility of your websites. There are many Social Bookmarking sites to submit your website URL.

Classified Submission
Classified mean to give advertise your website. It helps to increase your traffic and backlinks. But classifieds backlinks not for permanent, because it expired within a month or couple of months.  Keeping in view the increasing popularity of online classifieds as promotional platforms, we have developed proficiency in classified submission services to make our clients websites get noticed in the length of the global search world.Your According to me classified submission is one of the flagship features of customized SEO Services for website promotion.


Profile Linking
Profile linking also one way for backlinks and traffic your websites. Profile linking is one of the ways by which you can link back to your site. It involves adding your website URLs to the personal, professional, or business profiles that you create on various websites. Many such sites allow you to include your website URL on your profile, as well as insert links into your signature, comments, or updates. You can sign up as a user or member on forums, social media sites, and other kinds of membership sites.

Google Analytics:
Google analytic is a free online tool which is provided by Google. That generates detailed statistics about the visitors to a websites. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

  • See the traffics of websites.
  • Bounce rate of websites.
  • Day/month/week wise visibility of the websites.
  • See the region wise traffics our websites.

Google Webmaster Tool:
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.