In the
present cut-throat competitive age, getting Top ranking in the Search Engines
is not that easy for many. Search Engines are getting faster and smarter day by
day and there good content is not just enough to promote a website. Among all
the aspects associated with a website promotion, on page optimization occupies
the most important position.
On page
optimization is one of the initial steps every professional should adopt in
order to succeed in the rank achievement war in the search engines. In onpage
optimization, SEO process should be performed in every part of a website. Some
of the major things to be done in onpage optimization are:
The first and
foremost thing that needs to be clear that the type of website for which onpage
SEO will be done and who are the target audience. According to these factors,
on page SEO process should be started.
While
purchasing a new domain and choosing a domain name, one should be very
conscious. If the existing website is a few months aged then there is no need
to go for a new domain, because the search engines consider the age factor of
site when giving it a rank.
The website
for which on page SEO optimization will be done should be easily understandable
so that the people you are targeting get attracted towards the website and keep
their attention on it.
Before
starting the onpage SEO process, the concerned website should be evaluated in
terms of its navigation structure, W3 capability and user friendliness.
Observing
competitors is a vital step which should be followed before starting the on
page SEO process. Through this process, it will come to the spotlight that what
is working and what is not.
Keyword
research is the most important aspect of on page SEO optimization process,
because keywords are the primarily element to customise a website. More
appropriate and focused will be the keywords; more prominent will be the onpage
SEO.
After
choosing the most appropriate keywords, an SEO professional needs to find a
search engine friendly site-map, which would help the search engines to index
all the pages of the website.
Though now
Google does not follow the keywords mentioned in the meta tags, but still there
are certain search engines which follow the conventional way. That's why meta
tags should be keyword-rich and those keywords should appear in the website's
body text.
All the major
images of the website should be tagged so that they can come on the image
search result on the search engines.
The keywords
present in the website's content should be of proper density. If the density of
the keywords get higher then it would treated as keyword stuffing and for doing
so, the search engines may ban the website.
One of the
most important steps of onpage SEO optimization is proper usage of keywords in
the link anchor text. The anchor line should contain the maximum keywords
relevant with the website. It has often been seen that despite of not having
good content, some sites come in good rank and that's because of their
keyword-rich Anchor text.
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