.jpg)
Google Bowling is online dirty business, It's Black Hat technique in SEO used to knock competitors down or out of search engine results. It represents a gaping flaw in Google's system that allows your competitors to sabotage your site to the point of getting it banned or penalized. It is a small loophole is called that Google bowling. It is a reverse SEO technique which is used for increasing yours rank and decreasing the competitors rank. It is a form of SEO sabotage that is conducted by pointing hundreds of questionable links from low quality sites at a competitor's site so they end up banned or penalized by Google. Generally newer sites are more susceptible to Google Bowling as older sites are better established with a range of existing high quality links.
This practice began when Google started penalizing sites that purchase site- wide text link ads to get lots of incoming links in a hurry. Unscrupulous webmasters realized that this could be used against competitor sites by linking to them instead of their own site. Google claim they have measures in place to prevent this practice from unfairly damaging a site's Page-Rank.
By studying what types of ranking manipulations a search engine is punishing, a company can provoke a search engine into lowering the ranking of a competitor's website. This practice, known as Google bowling, is often done by purchasing Google bombing services (or other SEO techniques) not for one's own website, but rather for the website of the competitor. The attacker provokes the search company into punishing the "offending" competitor by displaying their page further down in the search results. For victims of Google bowling, it may be difficult to appeal the ranking decrease because Google avoids explaining penalties, preferring not to "educate" real offenders. However if the situation is clear-cut, Google could lift the penalty after submitting a request for reconsideration.
Google Bowling is a negative term, which refers to a technique that can be used to undermine your competitors by actually linking to their web sites using appropriate anchor text. As the definition suggests it is not something an ethical online business would do. But what makes it interesting is the fact that according to Google this cannot be done.
