Sunday, 3 June 2012

What is Link Juice?

Link juice is the currency of Google. In other words, it’s the secret sauce that allows you to beat your competitors for rankings in Google. Sure, there are some other factors that Google uses to calculate rankings, but link juice is by far the most important aspect of dominating Google and in order to understand Google, you have to understand link juice.

Getting backlinks to a site is an important part of the search engine optimization (SEO) process and helping a site get all its pages indexed in the search engines and ranking well in them. Link Juice is the term used for how much benefit a link passes on, as not all links are equal. The term was first coined by a web marketing consultant, Greg Boser. Google’s version of link juice, is approximately the same as PageRank and Bing have Page Score, but it is not known how much the link juice factors into this score.

The SEO term 'link juice' refers to the search engine 'trust' and page rank conveyed by a link from one site to another. A site with high 'trust' or page rank provides more link juice than one that doesn't.
For example, a link from a popular Wikipedia page provides more link juice than a link from a brand new site. Why? Because Wikipedia has a lot of trust and high pagerank in the search engines.

In SEO the aim is to secure inbound contextual links from external sites that have established search engine Trust and high page rank. This transfers some of that trust and page rank to the site being linked to. SEO guys call this Link Juice.

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