First of all we need to know what is Off Page. In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
Off Page Search Engine Optimization means working off site to improve rankings of your keywords in search engines. For that, we have to perform multiple tasks to build links(refer to in-bound links). More the links, more the chances for better Google PageRank and better search engine rankings, and while building links following points should be kept in mind:
· Quality
· Relevancy
· Page Rank
· Nofollow/Dofollow
Various off site techniques to improve Rankings.
Article Writing and Submissions: It is the process of writing informational articles, and publishing them to article directories. Articles build one-way quality links to the website which increases website traffic as well as ranking.
Bookmarking Submission: It is the process of submitting links to various social bookmarking sites. Bookmarking help in link building, traffic generation and site ranking.
Directory Submissions: In this process we submit links to directory sites as per according to the relevant category of the website.
Press Release Distribution: When something newsworthy is going to happen in your business, press releases are a great way to gain exposure.
Forum Posting: Forums are just like discussion sites where members discuss on various topics, submitting links in the most appropriate topic to get quality back-links and traffic as well.
Question/Answers: Its an another way to get link and traffic.
Link Wheel: Link Wheel is a strategy to build quality back-links. As the name suggests, its a process of creating 11 or more new blogs on a particular topic. Every blog article has to be at-least 200 words of unique as well as informational and spam free content, and include 1 link to the targeted site, and 1 link to one of the other 10 blogs.
Social Media Optimization: In this process you have to share useful, unique as well as informational content in various social media sites Facebook,Twitter, LinkedIn and more to get more and more traffic.
Blog Commenting: In this process we do submit comments on various appropriate blog articles to gain traffic.
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